SMS marketing is the use of SMS for to facilitate a sale or support business. This can happen by sending information that leads to a sale, sending sale confirmations, receiving customer feedback, building client lists and sending promotional information. SMS marketing is no longer considered as an add-on to marketing campaigns but an integral part of marketing of companies.
The platform is a two-way communication and allows for customers to sign in to company campaigns by texting to a short code. This automatically adds them to a client list and then a company can communicate with them at any time. The clients are also allowed to send feedback through the short code straight to the company’s inbox.